Just one day after its gala opening at London’s Prince of Wales Theatre, producers of The Book of Mormon have announced that the show has set a record for the biggest single day of sales in West End and Broadway history.
Between 10 am and Midnight on Friday( March 22) £2,107,972 was taken in ticket sales. The show has now released 150,000 additional tickets and is now booking until January 11, 2014.
Producer Sonia Friedman said: “On behalf of everyone involved in The Book of Mormon we are bowled over to be setting this quite extraordinary record.”
Cameron Mackintosh, no stranger to box office success himself, and owner of the Prince of Wales Theatre also welcomed the news “After a phenomenal opening night I am delighted to see a phenomenal record-breaking post opening box office of over £2m. The Mormons have truly delivered a Heavenly hit!”
The record was also welcomed across the West End with Mark Rubinstein, President of the Society of London Theatre adding his own plaudits “Congratulations to The Book of Mormon for their amazing record-breaking sales today. It is fantastic to have such a brilliant show reaching out to new audiences for the West End and ensuring that they have a great night of musical entertainment.”